Tuesday, 29 July 2008
Good riddance, Starbucks
As I've posted previously, I buy my coffee from Auchan and last time it cost £1.17 for a 250g packet. That works out at 5p a mug; say 8p a mug including a half teaspoon of Demerara sugar and a splash of creamer. So I've always quailed at paying £2.50 or so for a cardboard mug of indifferent coffee from Starbucks and its clones.
Now I know this places me beyond the comprehension of the iPod generation who can't seem to walk anywhere in London without a Starbucks coffee in one hand and a water bottle with a baby's teat fitted to it in the other, but I prefer to drink my coffee from a plain porcelain mug sitting in comfort with a cigarette or two. And though I'm quite happy to buy expensive alcohol from pubs and bars without arguing that I could ferment my own more cheaply, it's not the same. Starbucks has made a fetish out of coffee and has forced perfectly ordinary English people to sound stupid when ordering any of the fetishistic Starbucks versions of coffee. Even coffee from which all the essential coffee-ness has been extracted.
So the news that Starbucks is closing thousands of branches across the world is nothing but honey to my ears. Civilisation is reasserting itself; the world is moving back onto its proper orbit.
Now if only we could get rid of those baby-teat water bottles ...