Osborne's warning against substantial tax cuts in this morning's Telegraph is absolutely right. His public acknowledgement of the pressure on the pound - which everyone knew anyway, so it was hardly a leak - was also something quite right for a shadow Chancellor to point out. The problem is, no-one is listening.
Whilst the papers carry Gordon's promises of jam for all, and before Christmas too, George's message hasn't got a hope in hell of being heard. And if the choice between Gordon's jam and George's bread and dripping was put to the voters, Gordon would win.
There's a world of difference between being right and being electable. The Tories are between Scylla and Charybdis on this one. They can carry on being right and see their vote ebb away, or promise better jam than Labour.
How Cameron gets out of this one, I don't know.