Saturday, 24 January 2009

Caroline Thompson gives max publicity to DEC appeal

As far as I recall, Disasters Emergency Committee appeals are usually 20 or 30 seconds just before the news on the TV channels. Not many people notice them.

So well done then Caroline Thompson of the BBC for coming up with the brilliant idea of creating a newsworthy controversy over the broadcasting of the DEC's Gaza appeal itself. She has managed to give the appeal a level of publicity that the constituent charities could only dream about.

The young, with their natural affinity for anything censored by the broadcasting establishment, will be donating extravagantly, and millions of ordinary Britons who would have missed the usual appeal will now know about it.

This evening's and tonight's news bulletins on all four channels on the story of the controversy, and on the BBC's refusal to broadcast it, will probably bring the appeal to the attention of 30m viewers or so.

Tony Benn reckons the BBC will have realised the above 'by the time the Sun sets' and agree to broadcast the appeal. That's at 16.36 in London today, a quarter of an hour away. Let's see.

Uhm, and to save anyone a google, you can donate to the DEC Gaza appeal in the following ways:

Call - 0370 60 60 900
Online - http://www.dec.org.uk/donate_now/

What a brilliant wheeze! The BBC itself is leading with the story on it's news site. Now that's publicity.

4 comments:

Curmudgeon said...

Is there any way I can make a donation to help Israeli victims of Hamas rocket attacks?

JPT said...

ITV led with it on tonights main news.

it's either banned or compulsory said...

Who exactly are the "Disasters Emergency Committee " ?
Another fake charity, or front, funded by the state to promote its' own agenda ?

Scrutinizer said...

BBC World Service is funded by a grant-in-aid administered by the FCO, with a total budget of approximately £265m for 2008/09. Over £15m a year are being spent on BBC Persian channel launched on 13 January 2009. On 19 January BBC's Arabic television channel expanded its broadcasting time to 24 hours a day. This decision will raise the annual £19 million budget even higher. Such investments were aimed to make audiences in the Middle East look favourably at British foreign policy initiatives for that region.

The rigidity shown by BBC’s management has compromised its credibility among its existing and potential audiences. BBC should have instead spent its time and energy in setting example on how despite difficulties, high standards of credible and objective reporting can be established even in a tough terrain like the Middle East.

I hope FCO’s oversight bodies will instruct its worldwide offices to take a sample of prevailing opinions on how BBC has fared on account of its credibility since the recent conflict in Gaza. It is hoped that the results will help the FCO determine if its interests are better served by reallocating the responsibility of World Services to Channel 4 instead.