As far as I recall, Disasters Emergency Committee appeals are usually 20 or 30 seconds just before the news on the TV channels. Not many people notice them.
So well done then Caroline Thompson of the BBC for coming up with the brilliant idea of creating a newsworthy controversy over the broadcasting of the DEC's Gaza appeal itself. She has managed to give the appeal a level of publicity that the constituent charities could only dream about.
The young, with their natural affinity for anything censored by the broadcasting establishment, will be donating extravagantly, and millions of ordinary Britons who would have missed the usual appeal will now know about it.
This evening's and tonight's news bulletins on all four channels on the story of the controversy, and on the BBC's refusal to broadcast it, will probably bring the appeal to the attention of 30m viewers or so.
Tony Benn reckons the BBC will have realised the above 'by the time the Sun sets' and agree to broadcast the appeal. That's at 16.36 in London today, a quarter of an hour away. Let's see.
Uhm, and to save anyone a google, you can donate to the DEC Gaza appeal in the following ways:
Call - 0370 60 60 900
Online - http://www.dec.org.uk/donate_now/
What a brilliant wheeze! The BBC itself is leading with the story on it's news site. Now that's publicity.