Certainly, this is a model that is proving successful for both the FT and the WSJ, now owned by Murdoch. The FT currently has around 110,000 digital subscribers paying about £150 a year each, and has defied the dire state of the rest of the dead tree press by raising the cover price of the print edition from £1 to £1.80, producing a 16% increase in circulation revenue.
Murdoch has increased the cover price of the WSJ from $1.50 to $2.00, and now charges $181 a year for both online and print versions, and this is producing results.
However, both the FT and WSJ are not volume competitors; the Times and ST are. I'm extremely doubtful that charging for online content will result in a revenue increase. So long as the BBC and some other broadsheet titles remain free online they will substitute for Murdoch's titles. And for those such as me whose first online task of the day is to whizz through all the online editions, well, I'll look further afield.
I'm aware I've been neglecting that excellent organ, the East Anglian Daily Times. Today's edition carries the following story:
Woman's foot run over by busWhich is about as interesting as anything in the Times this morning.A WOMAN has been taken to hospital for an x-ray after her foot was run over by a bus.
Last updated: 5/6/2009 4:30:00 PM
The 38-year-old woman was injured outside Sexton's Manor Primary School in Greene Road, Bury St Edmunds, at about 2.50pm this afternoon.
She was taken by ambulance to West Suffolk Hospital for precautionary x-rays.