Wednesday, 14 October 2009

Carter-Ruck and Trafigura

The public does love a corporate villain, and the bigger they are the better. Carter-Ruck's success in turning their client from a firm unknown outside the oil-trading world to a globally recognised baddy in less than 48 hours must rank as a triumph of viral advertising.

Carter-Ruck's fees for this kind of exposure are in the region of £600 an hour. I'm sure the directors of Trafigura will now settle Carter-Ruck's no doubt substantial fee account with celerity in the knowledge of a job well done.

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