Like many, I use the January clearance at John Lewis to stock up on a few new household textiles; threadbare towels get consigned to the boat to be replaced by fluffy thick ones, and the tallboy gets a supplement to the household bed linen. This year I bought two complete sets in a fetching shade termed 'Storm Teal' that caught my eye and that I imagined was different and exclusive.
Now just weeks later, the ruddy colour is everywhere. The TV, posters, even colour schemes for new websites now all seem to ape my bedsheets. I think I'll go back to white.