The real top 'brands' in the world never advertise. They don't have to. Only mass-market brands are advertised. The real top 'brands' in the world never have logos, or initials, or distinctive patterns or colours; never have anything on them that identifies them to others; only brands seeking a mass-market identify themselves in this way.
In fact, the true top 'brands' aren't brands at all.
The world's most exclusive perfumes, hand luggage, clothing, watches and whiskies sell themselves even in a recession whilst virtually unknown to every Cosmo-reading Bluewater / Westway consumer. Some don't even have a single shop, even on Jermyn Street or South Molton Street, like the world's finest luggage makers, who also make those red leather covered ministerial dispatch boxes.
But for those that believe that Vuitton, Hermes, Chanel, Tag Heuer, Burberry, Courvoisier and Chivas Regal are exclusive rather than over-rated mass-market products, there's always Britain's most over-rated mass-market PR man; our Tony.
Blair has just signed up to promote LVMH; no doubt it will not be long before Cherry makes a public appearance covered in initialled tat. How perfectly vulgar.