The Guardian reports this morning on Labour's plans to exploit voters' 'submerged optimism' to prevent a Tory win, whilst Cameron's 'Change is Good' message hits them on the right flank. The Libdems, meanwhile, hope to mop up the hopey, changey waverers under an election slogan that Matthew Parris transcribes as 'We're the only party that believes in fairies'.
Half the electorate, some 22.5 million voters, really won't give a stuff for any of this insipid pottage. They're so disenchanted with our sick parties that they may not even bother to vote, creating the real prospect of turn out falling below 50% for the first time. More than ever, the whole election garbage appears to be little more than a mechanism to lever the avaricious political class and their central party cabal into prime position to thrust their sticky hands into our money. There's precious little sincerity on offer from any of them, and who can blame the electorate for its cynicism.
If I vote for Cameron, it will because he's the least worst evil, not because I believe a word of the anodyne bilge orchestrated by CCHQ.