Why CCHQ thought that making Dave look like something Pixar had generated was a good idea is beyond me. The poster was rightly parodied within hours, with more people now having seen versions of the parody than have seen the original.
Likewise Labour's Janus-faced Camera-On. Likewise CCHQ's tombstone.
Back in the days of 'Labour isn't working', that snaking dole queue looked down on us from hundreds of forty-foot poster sites across the capital; catch the 23 from Liverpool Street to Marble Arch and you'd have seen it a dozen times. No more it seems.
Now the parties only need release a poster on the interweb to get noticed; the real poster need only be on a cheap eight-sheet on a railway siding in Llandrindod Wells. Within minutes, parodies will be circulating via Twitter and Facebook. Once you recognise the parody for parody, you can guess at the original message, making an absorbing game for all the family out of election campaigning. Can't be bad.