The idiot Lansley, who in November announced the introduction of swipe cards that kids could swipe on lamp posts and pillar boxes whilst out jogging to earn free training shoes, provides further evidence today that he's completely lost it. If there's a prime candidate for a Cameron reshuffle it's this mumping fool.
What's he done now? He's put the weight of government endorsement behind a number of multinational corporates in their efforts to secure brand loyalty amongst young children. Whilst his colleagues are getting the message out about buying local, using local produce, rejecting advertising and glitzy packaging and supporting a diversity of small-scale production, Lansley has thrown the Health Department behind a £250m marketing campaign by Unilever, Nestle, Kelloggs and Birds Eye to secure brand awareness amongst the under 10s with the perverse message that factory-made gloop carried in chemical vats half way round the world before manufacture is better than the stuff in the village shop.
Well done, Andrew.