Monday, 17 January 2011

One for the 'B' ship

Along with Adams' hairdressers and telephone sanitisers, I would consign to the 'B' ship the entire marketing department of Georgia-Pacific EMEA for spamming blogs with details of 'one of the most appealing consumer innovations of the last decades'. What that? Nose hair trimmers? A device to remove pilling from jumpers? An electric shoe-lace tying machine? A plastic fridge container for canned anchovies? All close, but the blurb says
Brussels, 17 January 2011- Georgia-Pacific, one of the leading producers of tissue, paper, packaging and building products in the world, launches Aqua Tube™ in Europe, the first ever fully flushable, biodegradable bathroom tissue center tube, replacing the traditional cardboard core and offering consumers enhanced comfort and convenience. Recent research, commissioned by Georgia-Pacific, has shown that more than 80% of consumers are interested to use the flushable Aqua Tube™ as it will make their lives more convenient. Of respondents, 73% state that it’s always them having to clean up the core. Thanks to Aqua Tube™, there will be no more fuss or annoyance once the toilet roll has been finished: just throw the tube in the toilet, flush, and it will vanish. The product will be launched in Europe during the course of 2011 starting with Belgium, Spain, the Netherlands and Portugal, under the brands Lotus® and Colhogar®.
That's it? A flushable toilet roll tube?


It'll never catch on in the UK. Hasn't anyone told them about Blue Peter?

4 comments:

T Crapper Esq said...

These folk are clearly clean round the bend.

Woodsy42 said...

Doesn't it make you proud and pleased to know that our civilisation has achieved such wonderful and amazing dizzy heights of convenience!
Next: the non blocking PTFE coated drainpipe...

talwin said...

This is from the annual'Private Eye' Christmas mail order gadgets spoof, right?

English Pensioner said...

I'll concede that I get cross as I always seem to be the one who has to change the toilet roll (My wife says exactly the same!), but walking three or four paces to the adjoining bedroom to put the centre in the waste bin hardly requires much effort. And its bound to cost more!