Saturday, 7 May 2011

Targeting the Tan Pound

It must have been in the 1980s when business realised that the spending ambitions of a substantial economic cohort were being frustrated by lack of opportunity; the marketeers woke up, and the Pink Pound was born. Goods and services specifically attractive and available to inverts multiplied, from clothing to travel agents, and have been so successful that some have even 'crossed over' and now enjoy the custom of normal people. 


We've been waiting for some time for an economically challenged business sector to recognise the frustrated spending power of the quarter of the UK population who smoke. The 'Tan Pound' has been straining at the leash awaiting spending opportunities; 'smoke friendly' hotels and holiday accommodation, package tours to places where smokers are not relegated to an outside area beside the refuse bins, tobacco-related merchandise and so on. 


It is good news therefore that Belfast Airport has introduced a Smoking Lounge (albeit complying with the puerile restrictions of the 2006 Health Act) where for a charge of £1 'airside' smokers can enjoy a pre-departure smoke. Let's hope this is just the start of it; it's time for smokers to flex their economic muscles.  

2 comments:

Paul said...

Dublin have had an airside smoking area for ages and it's free

Granted it's just some chairs and ashtrays outside but that's all you want and I've sat there quite happily in the snow in January

How much can that cost to run?

Given that it must be unroofed and not 'substantially exposed' (more than 50% walls I am not sure how much better the one at Belfast can be?

Does it have departure boards? You would need them because at a pound a pop you wouldn't want to be running in and out

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