Devil's Kitchen and EU referendum are both spot-on about the poor sense in forcing a premature referendum on EU membership; we should work to resist this with all our collective might. Europe is amassing a press and PR budget of tens of millions to be deployed wherever there is such a risk; Cameron's government will also throw the whole weight of the government advertising and PR structures and budgets behind it, and that seeming 'Out' lead in the polls will melt like ice cream in the Sun.
The best course of action is to stand back and watch the EU destroy itself. The success of a bid by Brussels to impose a direct additional VAT levy of 2% or 3%, to introduce direct taxation from the Berlaymont, long a dream cherished by EUphiles, will do more to set the mood of the British public than anything. And even MPs are gradually waking to the PR dangers of billions more in bail-out funds going to the IMF for Europe when ordinary people are struggling to make ends meet.
The last government's ID card campaign shows how even the slickest and most expensive PR blitz can be worthless when people have discussed and rejected the issues in advance. We're not yet at that stage over the EU. But we're getting there.
And don't forget that the Murdoch stable in the UK has been uniformly Eurosceptic; the Sun on Sunday can be expected to continue the Screws' editorial line. If Murdoch sells, a new proprietor may not be quite so helpful. Brown's petulant whingeing in the Commmons yesterday was not just the 'painful gratitude of slavery' - his resentment at his own dependence on the News Corp press - but part of a move by the EUphile establishment to neuter a loud and powerful voice against Europe.