Friday, 4 May 2012

Brand preferences

Yesterday was the day for Britons to express their brand preferences. The North East, North West, industrial Midlands and sundry places North of Watford restated their preference for Pepsi, The South East and Anglia stuck with Coke and Scotland reaffirmed it's preference for Irn Bru. London went for Red Bull (despite a strong challenge from a Halal zero-taste Pepsi) and some in the extreme South West remained loyal to their local brand, a sort of Dandelion and Burdock. "It's what you're used to, innit" said one commentator explaining the ingrained and tribal demarcation of the nation. 

Sales of Coke were significantly lower than in 2008 and this has been attributed to an 'Omnishambles' marketing campaign for a new recipe that saw several traditional ingredients reduced or removed to taste more like Pepsi, at a time when Pepsi had modified its own recipe to taste more like Coke. All the key brands are in discussions to raise their retail prices in concert by a substantial amount this year in order to fund marketing campaigns.

Political blogging will resume shortly.

8 comments:

Pavlov's Cat said...

Excellent post, so very true.

Although I like Coca-Cola, so I would have substituted Pepsi for Coke and Panda Cola for Pepsi

Braqueish said...

It's about time the public realised a taste for the heady brew of Freedom Ale, ensuring, of course, that it wasn't brewed in Belgium or to an Alsace recipe. My response is to down a flagon of malt whisky and descend into the relief of oblivion.

DeeDee99 said...

Meanwhile a growing number of people chose an old British favourite - Traditional Ginger Beer made n the UK with real ginger grown in the Commonwealth, to give it a bit of a kick.

Anon 2 said...

I have a taste for mead, myself: there's not much of it out there, though.

Mr Ecks said...

They taste like Coke? or Pepsi?

LIquid Shite more like.

Demetrius said...

Wot no Sarsapirella?

mikebravo said...

All of the aforementioned brands are toxic and are best flushed down the toilet.

Zippin zyder said...

There's nothing to choose between these concoctions. They all taste the same and all come out from identical packages - just like pondwater.