Yesterday was the day for Britons to express their brand preferences. The North East, North West, industrial Midlands and sundry places North of Watford restated their preference for Pepsi, The South East and Anglia stuck with Coke and Scotland reaffirmed it's preference for Irn Bru. London went for Red Bull (despite a strong challenge from a Halal zero-taste Pepsi) and some in the extreme South West remained loyal to their local brand, a sort of Dandelion and Burdock. "It's what you're used to, innit" said one commentator explaining the ingrained and tribal demarcation of the nation.
Sales of Coke were significantly lower than in 2008 and this has been attributed to an 'Omnishambles' marketing campaign for a new recipe that saw several traditional ingredients reduced or removed to taste more like Pepsi, at a time when Pepsi had modified its own recipe to taste more like Coke. All the key brands are in discussions to raise their retail prices in concert by a substantial amount this year in order to fund marketing campaigns.