Tuesday, 15 July 2014
Shameless hacks #34
Great newspapers such as the Times, the Telegraph, the Guardian and the Merton Chronicle are usually pretty good at spotting a hack trying to slip in a bit of personal on the back of the paper's mass readership. Jane Caro, writing in the Guardian, tells us herself that "Marketers and advertisers – persuasion professionals, if you like (and I was one for more than 30 years) are paid to get their client’s products and services noticed" and then goes on to write "A great deal of thought, time, effort and money goes into developing and honing those brands. Some of which become priceless – think Qantas (even today), Apple, Coke, Disney, Virgin or Penfolds Grange."