Ed has taken four pages of the FT to speak Milibollox to the boards and shareholders of the global corporates, those mega-businesses behind the EU, to tell them that an EU referendum may be disadvantageous to their business aims.
Had he actually wanted to speak to the UK's SMEs and micro enterprises, drivers of economic growth and innovation, he would have taken space in the Mail, Telegraph or Express. But then of course these businesses are all opposed to the EU.
So it's just a clear punt to the globals to support a Labour/SNP coalition, then. Good. Glad that's clear.