I love it when my instincts triumph over popular marketing. For years during which we were beseiged with margarine advertising and whorish doctors telling us to eschew butter and olive oil in favour of a factory-made ersatz wartime ration, I ignored them all. Now margarine, we're told, is the new asbestos.
And so with clothing. Not only have I ever declined to wear anthing with anyone else's name, escutcheon or initials on the outside of the garment, I have obstinately stuck to wool, cotton, leather, silk and linen as clothing materials. The exception is polycotton 'blue collar' workwear which I import from the US firm Dickies, which is incredibly well made and long-lived.
Again, I've been vindicated. Artificial fibres such as Nylon, Lycra, Acrylic, Polyester, Nylon, Spandex, Rayon and Terylene and other oil-based polymers release microfibres in enormous numbers into the rivers and sea every time they're washed. These indestructible microfibres accumulate in marine species, and are slowly killing many fish and marine creatures.
However, educating people to eschew man-made fibres manufactured by the global corporate chemical oligopolies in favour of natural fibres that can be made on a domestic scale if necessary really won't have much mileage. The people who fund research want more man-made products from their huge belching factories, not fewer.
So what's the result?
Well, they find some gullible and credulous newspaper such as the Guardian to print an article blaming the marine pollution on washing machines that don't filter the microfibres, rather than man-made fibres themselves. The way is then open for the EU to ban washing machines that don't filter out the 700,000 harmful microfibres per synthetics wash, and for washing machine manufacturers worldwide to cash in on compulsory new, more expensive, more complex and shorter-lived next-generation washing machines.
Sometimes you have to admire their chutzpah.
Postscript - Whatever happened to the 'polluter pays' principal? Should we not be charging massive cleanup costs to BASF, Dow, DuPont, Bayer, AkzoNobel and the like?