When the CIA needed a non-American PR firm that was prepared to play dirty, had no moral scruples about deception, didn't mind breaking domestic US law, would do anything for money and most importantly could be discreet, they had to look no further than the UK - and Bell-Pottinger landed the lucrative five-year contract.
The task involved faking Islamic agitprop videos and embedding some simple tracking code that allowed Langley to monitor transmission between Jihadist teens across the globe. Bell-Pottinger saw the Septics coming; for a score or so of brief, low quality fake 'amateur' vids, they charged the CIA $660m over the five year period from 2006 to 2011.
The firm, whose past clients include Rolf Harris, Mrs Assad, Kate and Gerry McCann, Augusto Pinochet and much-hated comms firm Talk Talk, proved once again that our unscrupulous and amoral British mercantile buccaners can fleece gullible foreigners like no others.
However, I'll bet that Bell-Pottinger bosses David Beck and David Wilson will be increasing their personal security, as there will be no doubt that some very cross Islamists will now have them in their crosshairs, and the Jihadists may just be 'assisted' by a vengeful and embarrassed CIA.