Brussels, 17 January 2011- Georgia-Pacific, one of the leading producers of tissue, paper, packaging and building products in the world, launches Aqua Tube™ in Europe, the first ever fully flushable, biodegradable bathroom tissue center tube, replacing the traditional cardboard core and offering consumers enhanced comfort and convenience. Recent research, commissioned by Georgia-Pacific, has shown that more than 80% of consumers are interested to use the flushable Aqua Tube™ as it will make their lives more convenient. Of respondents, 73% state that it’s always them having to clean up the core. Thanks to Aqua Tube™, there will be no more fuss or annoyance once the toilet roll has been finished: just throw the tube in the toilet, flush, and it will vanish. The product will be launched in Europe during the course of 2011 starting with Belgium, Spain, the Netherlands and Portugal, under the brands Lotus® and Colhogar®.That's it? A flushable toilet roll tube?
It'll never catch on in the UK. Hasn't anyone told them about Blue Peter?