Any UK visitor returning from a first trip to the USA came back with food stories. These used to be about quantity - 'All you can eat for $1', regular steaks at 16oz and large at 32oz, piles of pancakes, syrup and bacon strips for breakfast and so on. We were simply astounded at the cheapness and largeness of portions. Then there is the novelty of a manufactured ersatz cheese in an aerosol, and a slight 'Ergh!' at Americans forced to eat GM Frankenstein food and chlorinated chicken. And there you have the British stereotype of American food. Fried chlorine chicken and GM white gravy in the South, hormone and antibiotic saturated factory beef in the North. And each meal triple the entire daily calorie count.
Friends came home from a US road trip last week, reprising a trip they made seventeen years ago. They were not happy. Everything - food, accommodation, car hire - was no longer cheap. Portions were no longer huge. The $1 breakfast had gone. Cars were smaller and more ... European. And while poor blacks still consumed vast quantities of fried chlorine chicken, the rest of the US had moved upscale. Above all, the real US was absolutely nothing like the box-set US they had expected from watching seventeen years of US serials and soaps. Everything in reality was somehow less American and more global.
Well, that's trade and globalism. I have no fears that a UK - US trade deal will impose on Britain the stereotype foods of two decades ago. For sure, if our own blacks want fried chicken at £1 for two pieces, imported chlorine chicken is the way to go, but unless it's also Halal it won't crowd out the supermarket shelves. And Waitrose won't stock it. That's consumer choice.