Yes, the European Broadcasting Corporation was let down the slipway this week by Der Spiegel. A 24-language, full colour HD pan-Europe broadcast service via both analogue and DVB-T transmission
- To be funded by the EU directly and by a 5% levy on turnover imposed on Facebook, Google and Twitter
- Facebook & Google (You Tube) also to be forced by law to transmit EBC content for 5% of their output
- None or limited advertising
"Third, the aim should be much more than just to establish a new media actor that tries to happily co-exist with existing private and public media. Instead, the EBC will also open up new sources of income for private quality media by acting as a platform for private journalistic content."The hope must surely be that this ponderous, Soviet-style broadcaster can compel itself on captive audiences - on station platforms, in government offices, on giant screens in streets and squares - for in an age of 'pull' media consumption and off-line viewing, it's likely that hardly anyone will watch EBC voluntarily.
Finally, EU spokesman Margaritis Schinas justified an initial demand of €60bn from the UK by saying it was like buying your round in the pub ..